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Portfolio
CREATIVE Copy That Converts
Genea
Web
Content Manager, 2021-2025
Copywriting | Video Production | SEO Strategy
"Healthy Dose" is one of 14 web pages I wrote during an audience segmentation campaign. It addresses the challenges and solutions facing Healthcare and Hospital security.
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SafeTouch Security
SafeTouch Security Website & Blog Copy B2B | 2025 Problem: SafeTouch needed to grow organic traffic and support new product offerings, but their website lacked clear product positioning and wasn’t ranking for key home security keywords. Solution: Reframed value proposition and rewrote homepage + email funnel. Outcome: +34% demos, –25% bounce rate. Copywriter and SEO Strategist Scope | 24 New Web Pages
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Journalism
The 'Buzz' Brothers: Harvesting honey in the San Bernardino Mountains
Reporter | Photographer
Environment: Dying Trees Around Lake Gregory
Reporter | Photographer
Is Your On-Premises Access Control a Dinosaur?
Copywriter
Construction Site Security: How to Stop Theft Before it Happens
Copywriter | SEO Strategist
Case Studies
How G&J Pepsi Cut Costs
and Unified Security
Case Study | Social Media | Email
Shopify Takes Its Security Global with Mobile
A New Hall Monitor:
Transforming School
Security
Social Media | Webinar Copy | Email
Case Study | Social Media Posts | Email
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